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Application Development: Nokia Woos Developers With Windows Phone Strategy
Microsoft and Nokia are combining their developer muscle to target developers for Windows Phone.
At the second day of the Nokia World conference in London, representatives from the two companies said they will be providing 25,000 free Nokia Lumia 800 Windows Phones to developers who are committed to writing apps for the platform. The give-away begins October 27, officials said — starting with a truck full of phones right outside the Excel Convention Center, the venue for this week’s Nokia World 2011 show.
The message from the pair during a developer track at the show was that “1+1=3″ — the combination of Microsoft and Nokia can achieve more than either could individually. Nokia’s retail and merchandising savvy; its localization know-how in Europe, Asia and Africa; and its strong relationships with operators (especially in the area of mobile billing) will benefit Microsoft and the entire Windows Phone ecosystem, the two contended. Microsoft’s established developer tools; its cloud infrastructure; and its operating system expertise will aid Nokia and its developers as the Finnish company attempts to set itself on a new course, Nokia and Microsoft officials said.
Microsoft and Nokia also said they plan to host 1,000 joint events — code camps, hackathons, and other kinds of hands-on confabs — over the next year as part of their “Smarter Way to App” campaign. They are aiming to reach out to 100,000 developers between now and June.
Bencke's slide on the new ecosystem points to the work that needs to be done.
Bencke's slide lays out the foundation of the Windows Phone opportunity for developers.
Nokia's N950 developer MeeGo handset gets official: 4-inch display, QWERTY keyboard, same childlike dreams (updated)
Update: The N950 device after the break was pulled from a Qt developer video looking very much like those early N9 leaks (and not the E7 slider) presumably protected by a plastic case.
Update 2: Another N950 without the case can be seen above.
Update 3: And finally, a proper hands-on of the device has leaked into the wilds courtesy ofmobilenet.cz. See it after the break.
[Thanks, Mark and Alan]
Nokia Loses To iPhone, Smartphone Sales Down 31%
During the second quarter of 2011, Nokia sold 16.7 million smartphones. That's a 31% drop from the first quarter of the year, when it sold 24.2 million, and 3.64 million fewer smartphones than Apple sold in its most recent quarterly report. Apple is now officially a larger worldwide supplier of smartphones than Nokia. Oh, how that must sting Nokia, which derided the first iPhone as a toy.
Nokia still sells more phones in total, of course, and shipped a massive 88.5 million devices during the second quarter. This number includes smartphones and 71.8 million feature phones. Total device sales are down 18% compared to the previous quarter, and feature phone sales are down 15% compared to the previous quarter. In the year-ago quarter, Nokia sold a total of 111 million phones, meaning this quarter's 88.5 million is down 20% from Q2 2010.
The average selling point of its devices has dropped, too, as Nokia has slashed prices to increase demand. Its smartphones are selling for an average of $142 (down from $146 in Q1), its feature phones are selling for an average of $36 (down from $40 in Q1), and its overall average sales price for Q2 was $62 (down from $65 in Q1).
Lower sales volumes and lower sales prices wreaked havoc on Nokia's financials. Net sales for its device unit dropped from $7.1 billion to $5.47 billion, a decline of 23%. Overall net sales for the entire company dipped from $10.4 billion to $9.28 billion, a decline of 11%.
"The challenges we are facing during our strategic transformation manifested in a greater than expected way in Q2 2011," said Nokia CEO Stephen Elop in a statement. "However, even within the quarter, I believe our actions to mitigate the impact of these challenges have started to have a positive impact on the underlying health of our business. Most importantly, we are making better-than-expected progress toward our strategic goals."
Those goals included inventory reductions in China and Europe during the first quarter of the year, faster and more flexible device pricing, a shift from its sales and marketing focus to a more retail focused approach, and changes in its sales management practices.
"During this time of transition, we expect competitive pressures to continue," Elop explained. "However, we have a clear strategy to address the concerns about our product competitiveness."
The progress cited by Nokia includes forward movement in both its smartphone and feature phone divisions. Elop said those who have seen its early Windows Phone 7 device builds are "very optimistic." He also said that Nokia plans a number of product launches for later this year, though he didn't provide specifics.
Nokia also has seen some success with phones that include support for dual SIM cards (this allows one phone to support two separate phone numbers). Dual SIM devices are typically sold in developing countries, however, which means they have low sales points and thinner margins than smartphones do.
"This shift into the execution of our new strategy also has allowed us to identify additional opportunities for operational improvement," he said. "We are accelerating our plans for expense reductions." In a small barb aimed at Apple, Elop mentioned, "It was also validated during Q2 that Nokia understands how to take advantage of our strong intellectual property portfolio. We are well positioned to defend against intellectual property claims and to ensure that other industry participants are properly licensed." Nokia recently won a patent-related spat against Apple.
These numbers clearly tell us that Nokia is in the middle of a nasty transition. Customers are fleeing Nokia devices in bigger numbers than the firm expected as it moves from Symbian to Windows Phone. Where are those customers going? Obviously to the iPhone and Android smartphones. Apple's last quarter was huge, with more than 20 million iPhones sold. Google is now selling Android devices at the rate of 550,000 per day (3.85 million per week, 46 million per quarter).
Nokia's first Windows Phone 7 device, expected by the end of the year, can't come quickly enough.
Source - [ informationweek ]
Why Nokia picked Microsoft: Windows Phone 7's 20,000 apps and counting
That number might not seem like much compared to the gazillion apps at Android Market or Apple's App Store, but those 20,000 apps answer a question on many techies' lips this week: Why didn't Nokia pick MeeGo? Windows Phone Marketplace passed the 20k threshold about a month ago.
The N9's unexpected launch on June 21 was one of the most perplexing mobile phone announcements in recent memory. The N9 is a stunning piece of hardware that runs smart-looking software -- MeeGo 1.2. But Nokia has all but abandoned MeeGo and Symbian, which despite market share declines is still the most widely used mobile operating system on the planet. The N9 had lots of gawkers drooling over its sexiness but disappointed that with MeeGo there's no point.
MeeGo was supposed to be Nokia's future before CEO, and former Microsoft divisional president, Stephen Elop cut the Windows Phone distribution deal earlier this year. Instead of a slow transition from Symbian to MeeGo, Nokia would fast-track to Microsoft's mobile OS.
Nokia's other MeeGo phone is the N900, and the selection of apps is meager at best. The company's Ovi Store, serves up 90-top free apps, 88 bestsellers and 166 new ones for N900, with the latter category actually looking like the entire selection available. By comparison, the number of apps available for Windows Phone is simply enormous. Microsoft has developers, and they're working the apps. Remember, that Windows Phone only became available in autumn with about 1,000. Less than two months ago, the number was 18,000. It was 20k in late May. Who knows, 25,000 may be close coming.
I used to own a N900. It was a brick, but I still loved the smartphone. It had real character, and MeeGo was a major reason why. There was something quite different about using the N900 compared to iPhone or any Android handset. The N900 felt more like a pocket computer, and MeeGo provided dramatic capabilities. I still miss N900.
But platforms need applications. Either the phone's manufacturer provides them or third-parties do -- and ideally both. MeeGo doesn't have much from either. Nokia is really good at doing hardware but long hasn't been able to compete on software and services. From that perspective, the Microsoft marriage has potential.
The questions now: How long before there are 25,000 apps, and what will the number be when the first Nokia Windows Phone ships. Earlier this week, Elop quietly showed off the first prototype -- "Sea Ray" -- and of course it leaked out right away.
Microsoft doesn't need hundreds of thousands of apps for Windows Phone to succeed. The platform just needs enough of them. Which ones is more important than how many. Still, larger number has marketing value for both potential customers and developers.
That said, compared to Android Market and App Store, 20,000 doesn't seem like much. They offer more than 200,000 and App Store 450,000 apps, respectively.
Source - [ betanews ]
Source - [ betanews ]
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