Live Coverage of Apple's 'Hey Siri' Event: iPhone 6s, Apple TV, iPad Pro, and More

10:34 AM Boom Blogger 0 Comments

Apple's highly anticipated "Hey Siri" event today will see the introduction of a number of new products including the iPhone 6s and 6s Plus, a new Apple TV set-top box, a larger iPad Pro, and more. The event is being held at the Bill Graham Civic Auditorium in San Francisco, with the festivities beginning at 10:00 AM Pacific Time / 1:00 PM Eastern Time.

Apple is providing a live video stream on its website and via Apple TV.

Apple's online stores around the world are currently down in advance of the event, and we've already seen the first signs of today's product releases with (PRODUCT)RED Apple Watch Sport Bands arriving at Apple retail stores overnight.

Live Updates - No need to refresh

10:26 am	Faster than 80% of portable PCs shipped in the last 12 months.
10:25 am	3rd-generation 64-bit A9X chip. 2s memory bandwidth, 2x faster storage performance. 1.8x faster than A8x. Desktop-class CPU.

10:24 am	This is the most advanced display we have ever built.

10:24 am	More pixels than 15" MacBook Pro with Retina.
10:23 am	2732 x 2048 pixels. 5.6 million pixels.
10:23 am	Width of the iPad pro is the same as the height of the iPad Air. Take that height, make a 4:3 ratio, and you have an iPad big enough to run full iPad Air apps with more room side by side.
10:23 am	So how big is the screen? 12.9-inches diagonal.
10:22 am	We can do things on the iPad you can't do on a notebook.

10:22 am	Why make an iPad with a bigger display? It's a magical piece of glass you hold in your hands. Touch the books we read, the documents we create. It can do things a smartphone can't do because it doesn't need to fit in your pocket.
10:21 am	Huge screen, biggest we've ever built in an iOS device. More power and performance than any iOS device we've ever made.

10:20 am	"This is the iPad Pro"
10:20 am	Showing video displaying an iPad with huge planets on the screen. It appears to be a giant iPad.

10:19 am	We asked ourselves, how can we take iPad even further? Today, we have the biggest news in iPad since iPad.
10:18 am	Partnering with IBM and Cisco to redefine and transform how people work in the enterprise.
10:18 am	Has transformed the way we create, the way we learn, and the way we work.
10:18 am	Can transform into virtually anything you want it to be.
10:18 am	The clearest expression of our vision of the future of personal computing.
10:18 am	Next up: iPad
10:17 am	Tim Cook back on stage.
10:17 am	Shipping today in 24 countries, watchOS 2 coming September 16th. "We think it's going to be a fantastic holiday gift."


10:17 am	Wide variety of new sport band colors.
10:16 am	Space black stainless, added with black sport band. Classic leather updated with two-tone look. Stainless steel case with Product Red sport band. Portion goes to Global Fund to fight AIDS.
10:16 am	Two new finishes in anodized aluminum. Gold and Rose Gold. Available at same price as the rest of the sport lineup. "You have to see them in person."

10:15 am	New watch models and bands from Apple. Gold and rose gold-colored sport watches, a number of new band colors.
10:14 am	Coming in October.
10:14 am	New watch bands and Hermes digital watch faces. Apple Watch Hermes.

10:14 am	New watch partnership with Hermes.
10:13 am	Jeff Williams: "That's why we do what we do. We think the power and potential of watchOS 2 is unlimited."
10:13 am	Can send data from the watch to the doctor and receive messages back. "AirStrip plus Apple Watch will redefine how messaging and communication occurs in health care."
10:12 am	Patients can wear it too. Message sent right to patient from doctor and can send patient data right to doctor from Apple Watch.
10:11 am	Can take action, send HIPPA-compliant message right to patient's care team from the watch. Secure because it's still on wrist.

10:10 am	Can get live cardiac waveforms and other health data on the Apple Watch.
10:10 am	Physician viewing daily schedule and rounds on watch face. Can time travel to see notifications. Messages arrives, can show lab results and wave form of a patient right on the watch.
10:09 am	Bringing up co-founder of AirStrip, an app for doctors to demonstrate the app for doctors.
10:08 am	Facebook Messenger: Send text, audio messages, share location from the wrist. iTranslate: speak into the microphone and see and hear translations in over 90 languages. GoPro: Control GoPro and view live shots.
10:08 am	10,000 Watch apps. With native apps, developers can do even more. Access hardware.

10:07 am	Going over new features introduced to watchOS from WWDC. Transit, Time Travel, third-party complications.

10:06 am	Jeff Williams coming on stage to talk about the future of Apple Watch.
10:05 am	Customer satisfaction is 97%.
10:05 am	To many people... the Apple Watch has been life-changing.
10:05 am	Customers are amazed by all they can do with their watch. Apple Pay, Siri, notifications.
10:04 am	Apple Watch up first.
10:04 am	We are about to make some monster announcements across several of our product lines. No time for updates.
10:04 am	"It's been an incredible year for Apple."

10:03 am	"We could not be more excited to be here this morning."
10:03 am	Tim Cook comes out on stage to applause from the crowd, filled with media and Apple employees.
10:02 am	Here we go!
9:58 am	"Please switch all electronic devices to silent mode" - Zane Lowe
9:58 am	We are just two minutes away from the biggest Apple event of the month!

9:48 am	Apple's video stream from inside the auditorium is now live.
9:41 am	San Francisco sports legends Barry Bonds and Joe Montana were spotted outside the building. (via John Gruber)
9:40 am	Media are now being let into the auditorium.

9:35 am	Apple employees inside the auditorium as media wait to be let in the doors.

8:47 am	Eddy Cue tweets about it being "a big day for the big screen!"

8:34 am	Media are gathering outside the venue to collect their badges and gain entry to the waiting area.