Apple iPhone 5 Fever Is Spreading Rapidly: 10 Reasons Why
Apple has done it again. Even though it has yet to announce an update to its iPhone line, people around the globe are already clamoring to buy the company’s next handset. In fact, a recent survey of shoppers found that one out of three are already planning to buy the iPhone 5, even though they have no idea what kind of features it will offer and how much it will cost. Apple’s ability to attract customers before a device is even out is nothing short of astounding. Just about every other company needs to spend heavily in advertising marketing to get people to pay attention to their products. But Apple can allow the rumor mill to do its heavy lifting and attract customers without even trying. It’s an impressive feat. But if you dig a bit further you would find there are solid reasons so many people are ready to line up to buy the iPhone 5. Whether or not Apple’s next smartphone will be an impressive device doesn’t matter. Even with the little information customers know now, they can make an informed decision on why they should get their hands on the next iPhone. Read on to find out how those folks came to that conclusion:
The iPhone 4 Is Getting Old
Let’s face it: the iPhone 4 is getting a little old in the mobile market. The device, while still holding its own against the competition, lacks the dual-core processor found in the iPad 2 (and rumored to be coming to the iPhone 5). It also doesn’t come with 4G access. And its antenna troubles when users hold it in a “death grip” are still an annoyance. Current iPhone 4 owners know that their smartphone has a limited shelf life, and they’re already prepared to get their hands on the iPhone 5.
Rumors Suggest Major Improvements
Consumers are understandably excited about the iPhone 5. The latest rumors suggest the device could come with everything from 4G connectivity and a much faster processor to near-field communication and an edge-to-edge display. The iPhone 5 could prove to be a major improvement over the iPhone 4, and consumers want to get their hands on it as soon as possible.
Android Smartphones Aren’t Too Compelling
There are a host of fine Android-based smartphones that appeal to customers in one way or another. The HTC Evo 3D, for example, is arguably one of the more impressive devices on store shelves. But not even that device can compete on the same level as the iPhone 4, let alone the iPhone 5. Android handsets are nice, but they aren’t iPhones and smartphone buyers know that.They Already Have an iPad 2
As Apple’s recent sales figures have shown, people around the globe are just as willing to buy an iPhone as they are an iPad. But with the economy the way it is, buying both simultaneously or within a close period of time just isn’t an option for many folks. But now that millions have already bought the iPad 2 and it has been around for months, those same people have had the time to accumulate the cash they need to buy the latest iPhone.They’re Holding Onto Their Outdated Devices
In the past, Apple has delivered a new iPhone to the marketplace at approximately the same time every year. This time around, the company didn’t do so. However, since recent reports have suggested the device will launch in September or October, customers are holding onto their current, outdated devices to wait for Apple’s alternative. If those same folks had already bought a new smartphone, they wouldn’t be in the market for the next iPhone. But they haven’t bought another device, and many are preparing themselves for Apple’s next launch.Apple’s Branding
The fact that so many people are ready and willing to buy the iPhone 5 before they even see what it has to offer is a testament to Apple’s branding. The iPhone maker has been able to deliver products that consumers trust and give them confidence that whatever Apple offers will be a winner. Now consumers are demonstrating that confidence by stating their readiness to buy the next Apple handset, no matter what.Buyers Have History as Their Guide
Of course, making the decision to buy an iPhone 5 before consumers even see it isn’t necessarily a risk. Since 2007, when Apple launched the iPhone, the company has consistently offered smartphones that people want. The chances that Apple will stumble with the iPhone 5, consumers reason, are extremely slim. History must be one’s guide when choosing to buy a product, and Apple’s history is stellar when it comes to smartphones.Windows Phone 7 Is Falling Short
Windows Phone 7 is a real competitor to Apple’s iOS platform. The devices that are running Microsoft’s operating system are, in theory, alternatives to the iPhone. The only trouble is those devices fall short in many ways. Most consumers won’t even consider using Windows Phone 7. Thanks to that, one competitor has been effectively eliminated from the consumers’ buying decision and that makes the iPhone 5 look all the more appealing.Timing Is Everything
If Apple does, in fact, release the iPhone 5 in September or October, the company will have chosen a perfect time to offer its device. In that time frame, the iPhone 5 is far enough away from the iPad 2’s launch to ensure neither device cannibalizes sales of the other. Even better, it’s early enough for the holiday shopping season to allow the company to capitalize on those who have some cash to spend as well as those who want to get it during the holiday season. Timing is everything in the mobile space. It looks like Apple is timing the iPhone 5 release to exploit a tsunami of pent-up demand.
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