New Apple iPhone 4 Ads Tell You What You're Missing (Again)
Are you green with iPhone envy? Apple has released two new iPhone 4 commercials that just might intensify those feelings.
Focusing on AirPlay and FaceTime, the two ads continues with Apple's recent "if you don't have an iPhone" campaign, which highlights all the things people can't do without an iPhone 4.
"If you don't have an iPhone, you don't have FaceTime on your phone, which makes it this easy to talk face to face with another iPhone, this easy to talk with a Mac, and this easy to talk with an iPad. FaceTime: just one more thing that makes an iPhone and iPhone," a voiceover says as a hand demonstrates Apple's video-chatting feature.
The ad that spotlights AirPlay proclaims: "If you don't have an iPhone, you don't have AirPlay, which makes it easy to play music from your phone on your stereo or see the photos you've taken on your TV. And if you want to share your favorite movie, that's easy too. Airplay: just one more thing that makes an iPhone an iPhone."
Of course, there is some fine print included in the ads. A Wi-Fi connection is required to use FaceTime, and both Wi-Fi and an AirPlay-enabled device are needed to use this content streaming feature.
Apple launched the "if you don't have an iPhone" campaign in March with three ads, one touting the App Store, one promoting iBooks, and another lauding the phone's built-in iPod and access to iTunes.
How this campaign has been received could be evident on July 19, when Apple will report second quarter earnings.
Apple has also released several iPad 2 ads lately, the most recent of which touts things that Cupertino said wasn't possible before its tablet. The first iPad 2 commercial made its debut in early April. Entitled "We Believe," it was more serious than most other Apple ads, hitting sentimental notes—both literally and figuratively—and focusing almost entirely on ease of use.
Source - [ pcmag ]
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