This morning, we got tipped to check out wdyl.com. The tipster noted that it was apparently a new Google site attempting to “create a unified UI to search in multiple channels”. Sure enough, visiting the URL brought up a Google page — but it was a 404 page. Turns out it needs the “www” in order to work. Yes, wdyl.com is not quite ready for prime-time. But it is out there, live!

The new service, which Google apparently did launch this morning, is called What do you love? (hence, wdyl.com). While it seems to be more of a cute gimmick at this time, the idea is to return users a single page of relevant results across many of Google’s products for whatever query is typed into the wdyl search box. The “search” button is even a heart. Cute.

The best queries are for vague, broad terms like “love“, for example. On the results page you’ll find pictures of love, patents about love, love on Google Trends, videos about love, how to say love in different languages, books about love, etc. It can be interesting. But the results showcasing Gmail, Calendar, Chrome, and a few others again show that this is meant to be more of a promotional tool for Google products rather than anything hugely useful. A button at the bottom of each widget takes you directly to the Google product showcased.

The most striking thing about the new site is that it seems pretty well designed — not always a given with Google.

Update: According to a source, wdyl.com quietly rolled out several days ago and the formal launch was set for yesterday, but engineering issues have been holding it back. At least they’ve finally fixed the “www” issue.