Black Eyed Peas singer-songwriter Will.i.am is launching an accessory for the iPhone 4/4S and iPhone 5 that promises to turn the phone into a full-fledged traditional point-and-shoot camera. The entertainer says the casing will feature its own, 14-megapixel sensor and "a better flash" than the one built into the iPhone, according to the UK newspaper the Telegraph, and is the first of a planned range of accessories.

"You dock your iphone into our device, and it turns your smartphone into a genius-phone," he declared. The casing essentially replaces and takes over from the built-in camera app on the iPhone, but still uses the LCD screen as a 4- or 5-inch viewfinder. The device will be formally introduced at a London press conference on Wednesday, November 28, and will be seen in a music video for Will.i.am's new song "Scream and Shout," which features Britney Spears and will premiere on the TV show The X Factor that same day.

The add-on camera module, which appears to include an add-on lens as well, is to be the first of a line of tech accessories marketed under the name "i.am+" and designed at least in part by the artist himself. Along with the casing, the singer revealed that he plans a www.i.am website where users can share their photos. Samsung recently launched an Android-powered Galaxy Camera device that allows users to use the LCD screen to play games in addition to take and edit pictures, which offers 3G/LTE compatibility for uploading pictures but is not an actual phone.