Live Coverage of Apple's iPhone 5 Media Event PART 4

11:50 AM Gaurav 0 Comments

Now, movies in iTunes. "We've built iCloud right into iTunes." Syncs movie positions from device to device. Demo's a movie that was paused on the iPad, then resumed on the Mac.

Similar experience on the App Store in iTunes for the Mac as on the mobile device.

The new iTunes will be available in late October.

Greg Joswiak is now talking iPods, of which Apple has sold more than 350 million over the years.

"iPod and music are part of the DNA of the company."

We wanted to take the chance to reinvent the Nano. We thought, "what elements do we want to add?"

"We wanted to give it a really large display. We want it to have really easy to use controls. We want to make it thin and light." Of course, they add the Lightning port to it as well.

The Seventh Generation Nano looks a bit like the original Nano. 50% thinner than the Nano it replaces. Wider screen, 5.4mm thin, 2.5" display that's MultiTouch, with a home button. Seven colors: aluminum, black, purple, green, blue, yellow and red.

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Includes FM tuner with DVR, fitness and pedometer, view video and photos. Bluetooth with wireless audio streaming, so supports Bluetooth headphones and car integration.

Promises 30 hours of music playback, the longest of any Nano.

iPod Touch is next up.

175,000 games, 150 million players in Game Center. Apple is going after mobile gaming hard with the Touch.

New iPod Touch is 6.1mm thin, 88 grams. The lightest Touch they've made. "Almost as thin as the nano, but it's a touch!"

Aluminum on the back with a brushed finish. Speaker on the bottom plus Lightning connector. Has iPhone 5 4" display.

Apple touting the great screen, perfect for games and video. Includes the A5 processor, and 7x faster graphics than the old touch.

Now they are demoing the game "Clumsy Ninja".

Regarding battery life, Apple promises 40 hours of music playback, 8 hours of video, slightly increased over the 4th generation Touch. The camera is much improved, with a 5-megapixel, backside illuminated, f/2.4, 5-element lens, plus the same sapphire crystal lens cover as the iPhone 5. Includes support for the new Panorama feature, as well as support for the iOS version of iPhoto.

Also includes a 720p front-facing FaceTime camera, with 1080p video on the back side. AirPlay Mirroring supported.

There is a hidden feature on the back of the new iPod Touch, called the Loop. It's designed to hook to a wrist-strap for added security when taking pictures or walking about. Included with the iPod Touch. Will be great for kids.

Includes Bluetooth 4.0, 802.11 b/g/n dual-band, and other typical wireless. No LTE or cellular for the Touch.

It does include Siri, however.

Comes in five colors, raw aluminum, black, blue, yellow and red.

The iPod Shuffle is gaining a different color selection.

"We want to turn our attention to something different, and that's speakers."

600 million sets of Apple earbuds have been shipped -- more than 1.2 billion "little speakers".

Now offering new headphones, called EarPods. "Doing a great headphone is hard, because ears are really, really challenging because everyone's ears are different."

In the works for three years. Includes in-line microphone and controls. "Look like no earphone you've ever seen before."

Has a directed speaker port that points forward into the ear canal. Doesn't create a seal the way other in-ear headphones do. A port in the back for mid-range, one in the stem, and the main port pointing to the ear canal. All to maximize airflow for sound quality.

A standalone accessory, shipping today -- but included with the new Touch, Nano, and the iPhone 5.

iPod Shuffle remains $49.

iPod Nano is $149 for 16GB.

4th Gen iPod Touch still sold, 16GB/$199, 32GB/$249.

5th Gen iPod Touch is 32GB/$299, 64GB/$399.

New nano and touch available in October.

(Product) RED models available for each model.

Tim Cook is back on stage now, showing off a new television ad for the new lineup of iPods. "A whole new lineup of all-new music players."

"We are very excited about all the products we've launched today."

He's going over all the new products announced today. iPhone 5, new iPods, iOS 6, new iTunes.

"When you look at each of these, they are incredible industry-leading innovations by themselves. But what sets them apart, and what sets us so far ahead of the competition, is how they work together.

"Only Apple could integrate these services and bring them together. Apple has never been stronger and that is thanks to the dedication and creativity of our employees throughout the world.

"They are doing the best work of their lives, because delivering revolutionary products is making a real difference in people's lives."

The Foo Fighters are taking the stage as a musical guest.

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