Live Coverage of Apple's iPhone 5 Media Event [Happening Now]
Apple is holding a media event today at the Yerba Buena Center for the Arts in San Francisco, where it appears set to introduce the iPhone 5, updated iPods, and a brand-new version of iTunes. The event is scheduled to kick off at 10:00 AM Pacific Time / 1:00 PM Eastern Time.
Media line forming at iPhone 5 event (Source: Josh Lowensohn/CNET)
Apple will apparently not be providing live video coverage of the event to the public, but a number of news sites will be on hand to provide text and photo updates, and we're
including links to several of them here. We will also be updating this article with coverage and issuing Twitter updates through our @MacRumorsLive account as the media event unfolds. Separate news stories regarding the event announcements will go out through our@MacRumors account.
- Engadget
- Ars Technica
- The Verge
- The Loop
- gdgt
- Macworld
- AllThingsD
- CNET
- SlashGear
- AnandTech
Apple's online stores around the world are currently down in advance of the event.
Recent News and Rumors
- iPhone 5 Logic Board Shows A6 Chip, Qualcomm MDM9615M LTE Modem, Hynix Flash
- Updated iTunes, iPod Touch, and iPod Nano Coming Alongside iPhone 5 Today
- 'iPhone 5' Name Prematurely Revealed on Apple's Site
- Apple's New iOS Device Marketing: 'Lightning' Dock Connector, 'Earpod' Headphones, 'Loop' Accessory
- 'Biggest Upgrade Ever' for iPod Touch to Bring New Colors, GPS, Camera Improvements?
Live Updates
The event is about to begin.
Tim Cook has come on stage. "Good morning."
"Thank you for coming this morning! We've got some really cool stuff to show you."
Updates about Apple Retail first.
Apple spent two years building the new Barcelona store. Cook is showing a promotional video from the store's opening.
380 stores in 12 countries, with the first Swedish store opening on Friday. 83 million visitors in last fiscal quarter.
On to the Mac.
Apple has sold 7 million copies of Mountain Lion, making it the fastest-selling version of OS X ever. Cook praises the MacBook Pro, calling it "the best Mac we've ever made."
"Together with MacBook Air, our notebooks rank #1 in U.S. in marketshare over the last 3 months", capturing 27% of the market.
Now, to the iPad.
"The iPad is driving the post-PC revolution at a breathtaking pace." "We sold more iPads [last quarter, 17 million] than any PC manufacturer sold of their entire PC line." 84 million iPads total, through June. "Shocking when you think this is a category that didn't exist two and a half years ago."
iPad had 62% market share in 2011, and now has 68%, even with competitors launching many new tablets. The iPad makes up 91% of all web traffic from tablets.
Nearly all of Fortune 500 are testing or deploying iPad, and many are creating custom apps.
Cook says that there are more than 700,000 apps on the App Store, with more than 250,000 specifically for iPad. The average user is using more than 100 apps, and 90% of apps on the App Store are downloaded monthly.
More than 400 million iOS devices sold through June 2012.
"Some very exciting news to tell you about iPhone." Phil Schiller is on stage.
First launched the iPhone in 2007 and it was a breakthrough for the entire industry. Time magazine called the iPhone "the phone that's changed phones forever."
"We're gonna do that again today."
"Today we're introducing iPhone 5."
"It's the most beautiful product we've ever made."
It looks very similar to the leaked images, the phone with the metal back.
"It is made entirely of glass and aluminum. It's designed and built to an exacting level of standard unlike anything we, or anyone in our industry, have made before."
6.7mm thin, 18% thinner. The world's thinnest smartphone.
Weighs 112 grams, 20% lighter than the iPhone 4S.
"The challenge is to make it better and smaller."
4-inch display, 1136x640.
Five rows of icons, plus the shortcut row on the bottom.
Phone was made taller because the width is designed to fit the hand perfectly.
"As you carry your phone, it should fit beautifully in your hand."
"All our software has been updated." Keynote, Pages, Numbers, iPhoto, iMovie, GarageBand.
"You can see a full, five day workweek."
Old apps run letterboxes, with pixel-perfect rendering. Black borders on either side so the display remains centered. A few developers received a sneak peek, and debs have said they can update their apps "very quickly."
Screen is nearly 16:9, with 44% better color saturation. Display is better, with touch integrated into the display, so it's thinner, sharper, and has less glare. "We couldn't be prouder of it."
Apple has added new wireless tech, including LTE and DC-HSDPA. Apple says it took "a lot of incredible engineering." Apple is using a single chip for voice and data, and a single radio chip.
In the US: Sprint, AT&T and Verizon will support LTE.
Canada: Rogers, Telus, Bell, Fido, Virgin.
After the event, Apple will publish a full list of supported carriers.
The iPhone 5 supports dual-channel 5GHz 802.11n, allowing for max performance up to 150Mbps.
"We've updated every aspect of iPhone 5."
Media line forming at iPhone 5 event (Source: Josh Lowensohn/CNET)
Apple will apparently not be providing live video coverage of the event to the public, but a number of news sites will be on hand to provide text and photo updates, and we're
including links to several of them here. We will also be updating this article with coverage and issuing Twitter updates through our @MacRumorsLive account as the media event unfolds. Separate news stories regarding the event announcements will go out through our@MacRumors account.
- Engadget
- Ars Technica
- The Verge
- The Loop
- gdgt
- Macworld
- AllThingsD
- CNET
- SlashGear
- AnandTech
Apple's online stores around the world are currently down in advance of the event.
Recent News and Rumors
- iPhone 5 Logic Board Shows A6 Chip, Qualcomm MDM9615M LTE Modem, Hynix Flash
- Updated iTunes, iPod Touch, and iPod Nano Coming Alongside iPhone 5 Today
- 'iPhone 5' Name Prematurely Revealed on Apple's Site
- Apple's New iOS Device Marketing: 'Lightning' Dock Connector, 'Earpod' Headphones, 'Loop' Accessory
- 'Biggest Upgrade Ever' for iPod Touch to Bring New Colors, GPS, Camera Improvements?
Live Updates
The event is about to begin.
Tim Cook has come on stage. "Good morning."
"Thank you for coming this morning! We've got some really cool stuff to show you."
Updates about Apple Retail first.
Apple spent two years building the new Barcelona store. Cook is showing a promotional video from the store's opening.
380 stores in 12 countries, with the first Swedish store opening on Friday. 83 million visitors in last fiscal quarter.
On to the Mac.
Apple has sold 7 million copies of Mountain Lion, making it the fastest-selling version of OS X ever. Cook praises the MacBook Pro, calling it "the best Mac we've ever made."
"Together with MacBook Air, our notebooks rank #1 in U.S. in marketshare over the last 3 months", capturing 27% of the market.
Now, to the iPad.
"The iPad is driving the post-PC revolution at a breathtaking pace." "We sold more iPads [last quarter, 17 million] than any PC manufacturer sold of their entire PC line." 84 million iPads total, through June. "Shocking when you think this is a category that didn't exist two and a half years ago."
iPad had 62% market share in 2011, and now has 68%, even with competitors launching many new tablets. The iPad makes up 91% of all web traffic from tablets.
Nearly all of Fortune 500 are testing or deploying iPad, and many are creating custom apps.
Cook says that there are more than 700,000 apps on the App Store, with more than 250,000 specifically for iPad. The average user is using more than 100 apps, and 90% of apps on the App Store are downloaded monthly.
More than 400 million iOS devices sold through June 2012.
"Some very exciting news to tell you about iPhone." Phil Schiller is on stage.
First launched the iPhone in 2007 and it was a breakthrough for the entire industry. Time magazine called the iPhone "the phone that's changed phones forever."
"We're gonna do that again today."
"Today we're introducing iPhone 5."
"It's the most beautiful product we've ever made."
It looks very similar to the leaked images, the phone with the metal back.
"It is made entirely of glass and aluminum. It's designed and built to an exacting level of standard unlike anything we, or anyone in our industry, have made before."
6.7mm thin, 18% thinner. The world's thinnest smartphone.
Weighs 112 grams, 20% lighter than the iPhone 4S.
"The challenge is to make it better and smaller."
4-inch display, 1136x640.
Five rows of icons, plus the shortcut row on the bottom.
Phone was made taller because the width is designed to fit the hand perfectly.
"As you carry your phone, it should fit beautifully in your hand."
"All our software has been updated." Keynote, Pages, Numbers, iPhoto, iMovie, GarageBand.
"You can see a full, five day workweek."
Old apps run letterboxes, with pixel-perfect rendering. Black borders on either side so the display remains centered. A few developers received a sneak peek, and debs have said they can update their apps "very quickly."
Screen is nearly 16:9, with 44% better color saturation. Display is better, with touch integrated into the display, so it's thinner, sharper, and has less glare. "We couldn't be prouder of it."
Apple has added new wireless tech, including LTE and DC-HSDPA. Apple says it took "a lot of incredible engineering." Apple is using a single chip for voice and data, and a single radio chip.
In the US: Sprint, AT&T and Verizon will support LTE.
Canada: Rogers, Telus, Bell, Fido, Virgin.
After the event, Apple will publish a full list of supported carriers.
The iPhone 5 supports dual-channel 5GHz 802.11n, allowing for max performance up to 150Mbps.
"We've updated every aspect of iPhone 5."
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