Apple's New map deal confirmed with TOM TOM
While Apple has worked hard to build its in-house mapping expertise, the company still needs to rely on some outside partners to assist it with the massive project of developing its own mapping and turn-by-turn navigation services. A number of observers noted references to "TomTom and others" in various locations within Apple's new Maps app for iOS 6, and now the mapping company has confirmed in a brief press release that it has indeed struck a deal with Apple.
The Associated Press noted earlier today that TomTom's stock was up 12% on the news, with it now approaching gains of 15% for the day.
TomTom has signed a global agreement with Apple for maps and related information. No further details of the agreement will be provided.
The Associated Press noted earlier today that TomTom's stock was up 12% on the news, with it now approaching gains of 15% for the day.
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